If you have experienced sensitivites to hair colour, you may be someone who is drawn to ammonia-free formulas. Fact: most people do not react to the ammonia in haircolour, they react to the PPD (paraphenylenediamine)- an additive in hair colour that gives the red and violet undertones needed to support the depth of darker shades.
Ammonia is not something to shy away from. It is a natural gas needed to lift the natural pigment out of your hair, to be replaced with the artificial. Reputable professional colour lines use very small amounts of ammonia in their formula, far less than what is acceptable.
If a hair colour does not contain ammonia, it is contains MEA- a man made chemical that mimics ammonia. Ammonia loses it strength as it oxidizes (from the moment the colour and peroxide are mixed together). MEA does not lose it’s strength and, with prolonged use, it will have a negative impact on the health and condition of your hair.
The team at JOY is pleased to be able to provide both ammonia and non-ammonia based colour, however our non-ammonia formula contains a very special patented system that helps to neutralize the negative effects of MEA, thereby protecting the integrity of your hair. The formula also contains geothermic water, rich in sulfur, magnesium and purifying calcium that promote gentleness, non-aggressiveness and re-mineralization of the hair, helping the hair find a new vitality!
Our ammonia-free line is also free of PPD, Parabens, Paraffin, Mineral Oils, Ethanol, Formaldehyde, Silicone and fragrance.
